In today’s fast-paced digital environment, social media plays a critical role in reaching communities with timely and impactful messages. This webinar explored strategies for using social media effectively, focusing on digital advertising, behavioral marketing, and rapid-response communications. Speakers shared practical approaches for developing targeted ad campaigns, leveraging data to maximize reach and engagement, and adapting quickly to emerging events or misinformation. Participants gained insights and tools to strengthen their organization’s social media presence and ensure their messages are heard when it matters most.
The webinar recording is available on the protected coalition directors’ portal. If you are an authorized coalition member or partner, you can request access (subject to approval) by emailing info@immunizationcoalitions.org.
